Social banner ads

To get you started on the right path, below is a short summary of social banner ads you can run on some of the platforms with the highest number of users:

• Facebook - Featuring the highest user base in the world, Facebook is a reliable and solid ad platform. Other advantages it brings to your campaign are the numerous and detailed segmentation choices available; from lookalike audiences to demographics.
• Instagram - This is a visual platform where the user base is more inclined to double-tap numerous and various posts. Leverage the Instagram potential by learning from some examples you already like, and try emulating their strategy and focus on image and video optimization.
• Twitter - A little blue bird platform packed with interesting ad features to adapt your social ads to specific objects like app installs, conversion, and leads. Further, the Twitter Audience Platform lets you increase your potential audience. Make your social banner ads on Twitter even smarter by incorporating artificial intelligence.
• Snapchat - While relatively new, Snapchat is where you will find a tech-savvy, very young audience. Your ads on this platform should be informal, fun, and relaxed. Offer users an opportunity to play around with your brand using Sponsored Lenses and Sponsored Geofilters.
• LinkedIn - The professional crowd prefers hanging out in this social media. LinkedIn is just right for your needs if you are targeting the corporate audience for B2B marketing.
• YouTube - This is the closest you will get to traditional advertising like TV but on social media. Make the most of YouTube to tell the audience relevant stories.
• Pinterest - A social hotspot for businesses in the fashion, weddings, or cooking industries.