Pharmaceutical banner

A picture is worth a thousand words. And on a pharma banner ad, where space is at a premium, imagery that can do double duty as a messaging tool is worth every pixel.

This unbranded banner ad for Humira hits all the right notes with simple but impactful visuals that help move the messaging forward. It's a great example that less can be more.

The copy, images and clever use of animation work together to draw the viewer to a compelling value proposition ('Discover a possible treatment option') and a clear call to action ('Learn more' accompanied by an arrow to prompt action).

The replay button is a nice, subtle touch for viewers who want to rewatch the ad. If you're thinking of using animation or multiple frames, ask your digital production partner about adding a replay option.

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