HTML5 digital display ads

Developments Likely to Disrupt the Display Ads Industry
The impending death of third-party cookies will lead to the innovation of identity tools that create a scale to compete with Facebook and Google, offering advertisers the ROI they yearn.
Privacy regulations such as General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) championed by device makers and browsers will lead to a cookie-less online world. Expect the establishment of data practices and industry consortiums aiming towards more controllable IDs and transparent solutions across all screens.
Overall, the display ads industry is changing. This means more opportunities, and you must change to adapt to the new environment. Keep in mind that customers now expert more thought into the process, and if you are not delivering engaging, relevant ads, your customers will use ad blockers!