Aside from coding the actual email, it should be tested across many different email clients, browsers, and devices. This will guarantee that those receiving your email see the design that you intended, and that every part of the email works properly.

You'll also need to ensure that the appropriate risks and other legal requirements have been included in the email. Your final design should adhere to all laws to make the approval process smooth and avoid delays.

Choosing a digital production partner that's experienced in pharmaceutical emails and ads is your best bet for creating and sending an email campaign that's effective, compliant, and functional.