Facebook Playable Ads

Facebook ads have become an integral cog in the wheel of digital marketing campaigns for companies in many industries. The reach of the platform is huge, with over 1.8 billion people using Facebook every month and in-depth targeting that allows companies to laser-target their ideal customers.

Facebook has made many changes and additions to their Facebook ads platform over the years. One recent addition is one that we at Digitaland believe could have a huge impact on the platform, giving companies the ability to launch new ads that drive higher levels of engagement.

In May 2018, Facebook announced the launch of a new ad format, playable ads. Playable ads provide users with rich media experiences directly in their newsfeeds, allowing them to try mobile apps before downloading, play mini-games, and engage more directly with the advertisements that they are shown.

In this article, we'll explain what Facebook playable ads are, show how they can be used, and cover a few basic reasons why they may be the perfect choice for your company.