Digital ads

The digital ad industry is currently immersed in a cultural phenomenon regarding personal privacy and online commerce. Consumers are hyperaware that every product they view, every purchase they make, and every CTA they click is being tracked.

There is something deep in our DNA that is fearful of having our behavior monitored. When a digital ad for running shoes retargets a consumer on Facebook, Instagram, or in their favorite app, the response is often negative. Unsurprisingly, ad blockers continue to grow in popularity.

How can digital ads engage consumers without making them feel uncomfortable, insecure, or violated? By building trust with the consumer through transparency.