Avoid Headaches During The HTML5 ads Production Process

No matter who you choose to work with, there are some best practices when working with suppliers that will make the process easier.

Clearly Define The Scope

To ensure you get the end result you desire, it's important to write down everything the project entails. When do you need it completed? Do you have images and copy to use, or will that need to be created? What are the specifications of the banner ads? How often do you want to touch base?

Before the work even begins, outline the core requirements of the project and ensuring the supplier understands them will create a stress-free process for everyone involved.

Give Feedback

Offering feedback at every stage of the production process is crucial to getting an HTML5 banner ad you're happy with. Of course there are a lot of ways to make suggestions and review revisions.

Good agencies have already established a set of tools that make the feedback process easy. Here at Digitaland, if the client already has a storyboard, our art director will review it and make notes on the PDF for the client to review. During the production stage, we use the ADX platform, which helps us streamline the feedback process.