6 Innovating Rich Media Ads To Inspire Your Next Campaign

Innovating rich media ads mean more than just using home page takeovers or heavy formats such as multi panel expandable banners, VPAID units or HTML5 mobile units. Innovation in your Rich Media unit means new, fresh, and smart and eye-catching concepts that are integrated in with the ad unit in a way that will get the users attention, and even better- make him remember your brand thus sharing it on a social network or by mouth to ear.

Innovation can come in many different ways, and its goal, it always similar- to get the users attention between the rest of the ads that he/she are being exposed to, and to encourage the user to engage, interact and have an overall positive experience.

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