When you invest in a digital ad that stands out from the crowd, that wows the audience, and that offers users a unique experience without annoying them, your results will speak for themselves. The number of impressions you get will be less important because you'll be getting more clicks for less.
Production partners are not a third-party asset, but an extension of a brand's in-house team. The same vital institutional knowledge that members of an in-house team internalize every day become the same values and sensibilities that guide the decisions of the production team.
Digitaland - Digital production agency: Most studios are experienced on the creative end: they design attractive ads. But, it's not enough for our clients to launch ads that look good. They need to perform effectively, too.
Even if you DIY your digital ads, it still takes time and money. And when you aren't familiar with the ins and outs of building effective banner ads - dynamic global campaigns, remarketing, responsive ads and more - that's time and money you're leaving on the table.
Consumers are increasingly accustomed to on-demand experiences, from their entertainment and transportation to their shopping. The new on-demand ecosystem puts the user in control, and that expectation carries over to what they expect when interacting with any content channel on their devices.
In display advertising, the focus is often on staying ahead - and standing out - from the competition. But, as technological advances develop at more dizzying rates, the 'competition' is starting to include the very people advertisers want to reach: their target audience.
Skip the cookie cutter DIY templates - they cheapen your brand image and restrict your creative control over the final deliverable. Work with a digital creative agency to build custom templates that meet your needs - mobile-friendly, cross-platform compatibility, fast loading, etc. - and are easy to update. If your emails are text heavy, use images...
The worst reason why people hate your banner ads is: they aren't relevant. They simply don't care. In the same infographic we mentioned above, irrelevance is the second most common reason why people don't click ads. They DID see the ad, but they didn't care for it.
The best digital ads - the ones that break through banner blindness to connect and engage with the viewer - are more like a game than a story. They invite the viewer to solve a puzzle, to play. They offer value in the form of clear or intriguing imagery and messaging.
Reaching users across different screens and devices requires building out multiple versions of your experience. This becomes even more relevant when you have a complex ad concept, like a 360 ads experience. The Digitaland holiday card was no exception.