If there is one area of your website that you can't neglect, it's your core landing pages. Whether you use your landing pages to attract organic search traffic, to convert visitors from PPC ad campaigns, or to link to your social media campaigns, it's crucial that these landing pages are optimized for conversions.
Marketers are getting smarter and...
The next step involving all your relevant data from the reports above into a .CSV or .XLS file.
Each row should contain feed for your products while the columns should be their attributes. Some attributes include the item number, picture URL, page URL, the description, and the price.
Depending on your industry, product attributes might be...
To get you started on the right path, below is a short summary of social banner ads you can run on some of the platforms with the highest number of users:
This is the concept of only showing certain ads to specific viewers, in a set order, frequency, and continuous narrative. Note that this feature relies on the previous user interaction history with your brand to create focused campaigns.
Developments Likely to Disrupt the Display Ads Industry
The impending death of third-party cookies will lead to the innovation of identity tools that create a scale to compete with Facebook and Google, offering advertisers the ROI they yearn.
Privacy regulations such as General Data Protection Regulation (GDPR) and California Consumer Privacy Act...
Humanize your brand by adding a personal touch to your videos.
In today's fast moving, fast evolving world, you can't just build rich media advertising for one screen. It needs to work across devices and brands so that it can impact a user where the live, work, tweet and play. With the launch of HTML5, building cross screen rich media solutions has become easier than ever, too. More HTML5 cross screen ads...
A picture is worth a thousand words. And on a pharma banner ad, where space is at a premium, imagery that can do double duty as a messaging tool is worth every pixel.
The digital ad industry is currently immersed in a cultural phenomenon regarding personal privacy and online commerce. Consumers are hyperaware that every product they view, every purchase they make, and every CTA they click is being tracked.